About Sterling®

Trusted advisors delivering innovative strategies that strengthen business performance.

About Sterling®

Trusted advisors delivering innovative strategies that strengthen business performance.

About Sterling®

Trusted advisors delivering innovative strategies that strengthen business performance.

ABOUT STERLING

We bring clarity to complex decisions and turn ambitious plans into meaningful business progress.

Trusted by

50+ businesses

Trusted by

50+ businesses

Clear Direction

We cut through uncertainty to identify what matters most and create a focused path forward for your team.

Clear Direction

We cut through uncertainty to identify what matters most and create a focused path forward for your team.

Practical Insight

We combine commercial perspective with hands-on expertise to solve challenges and uncover opportunities.

Practical Insight

We combine commercial perspective with hands-on expertise to solve challenges and uncover opportunities.

Lasting Impact

Our work is designed to strengthen performance today while creating foundations for sustainable growth.

Lasting Impact

Our work is designed to strengthen performance today while creating foundations for sustainable growth.

Why Sterling

The Advantage Of Working With Sterling

We combine strategic thinking, commercial expertise, and practical execution to help ambitious businesses.

Tailored Solutions

No two businesses are identical. Every strategy is customized around your industry, goals, challenges, and stage of growth.

Tailored Solutions

No two businesses are identical. Every strategy is customized around your industry, goals, challenges, and stage of growth.

Commercial Perspective

Every recommendation is aligned with measurable business objectives, profitability & operational performance.

Commercial Perspective

Every recommendation is aligned with measurable business objectives, profitability & operational performance.

Practical Execution

We focus on actionable recommendations your team can implement confidently, delivering measurable results.

Practical Execution

We focus on actionable recommendations your team can implement confidently, delivering measurable results.

Long-Term Partnership

Our commitment extends beyond project delivery, providing continuous strategic guidance as your business evolves.

Long-Term Partnership

Our commitment extends beyond project delivery, providing continuous strategic guidance as your business evolves.

Our Values

The Principles That Guide Our Work

Our approach is built on transparency, accountability, and practical thinking—helping businesses make smarter decisions.

Client-First Mindset

Every recommendation starts with your goals, ensuring our strategies are tailored to your business & industry.

Long-Term Value

Our focus extends beyond quick wins, building resilient strategies that strengthen your business.

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Collaborative Partnership

We work alongside your team, sharing knowledge, solving challenges together & delivering practical solutions.

Evidence-Based Decisions

We combine market insight, financial analysis, and proven frameworks to help you make confident decisions.

Client-First Mindset

Every recommendation starts with your goals, ensuring our strategies are tailored to your business & industry.

Long-Term Value

Our focus extends beyond quick wins, building resilient strategies that strengthen your business.

Image

Collaborative Partnership

We work alongside your team, sharing knowledge, solving challenges together & delivering practical solutions.

Evidence-Based Decisions

We combine market insight, financial analysis, and proven frameworks to help you make confident decisions.

Client-First Mindset

Every recommendation starts with your goals, ensuring our strategies are tailored to your business & industry.

Long-Term Value

Our focus extends beyond quick wins, building resilient strategies that strengthen your business.

Image

Collaborative Partnership

We work alongside your team, sharing knowledge, solving challenges together & delivering practical solutions.

Evidence-Based Decisions

We combine market insight, financial analysis, and proven frameworks to help you make confident decisions.

Our team

Meet the team driving your growth

Meet the team driving your growth

Jordan Bothroyd

Managing Director

Jordan Bothroyd

Managing Director

Jordan Bothroyd

Managing Director

Lucien Moreau

Head of Financial Strategy

Lucien Moreau

Head of Financial Strategy

Lucien Moreau

Head of Financial Strategy

Elizabeth Chou

Performance Analyst

Elizabeth Chou

Performance Analyst

Elizabeth Chou

Performance Analyst

Joshua Hale

Client Success Lead

Joshua Hale

Client Success Lead

Joshua Hale

Client Success Lead

Elena Voss

Head of Operations

Elena Voss

Head of Operations

Elena Voss

Head of Operations

Helena Donko

Head of Sales

Helena Donko

Head of Sales

Helena Donko

Head of Sales

Our Approach

A Better Way To Solve Business Challenges

We combine sharp thinking, practical expertise, and close collaboration to create strategies that deliver lasting value.

01

Understand

02

Direction

03

Progress

Understand First

We immerse ourselves in your business, uncover the real challenge, and establish the context behind every important decision, opportunity, constraint, and market dynamic shaping your organization today.

Understand First

We immerse ourselves in your business, uncover the real challenge, and establish the context behind every important decision, opportunity, constraint, and market dynamic shaping your organization today.

Understand First

We immerse ourselves in your business, uncover the real challenge, and establish the context behind every important decision, opportunity, constraint, and market dynamic shaping your organization today.

Shape Direction

We turn insights into focused recommendations, clear priorities, and practical strategies designed around your ambitions, resources, capabilities, competitive position, and the realities of your operating environment.

Shape Direction

We turn insights into focused recommendations, clear priorities, and practical strategies designed around your ambitions, resources, capabilities, competitive position, and the realities of your operating environment.

Shape Direction

We turn insights into focused recommendations, clear priorities, and practical strategies designed around your ambitions, resources, capabilities, competitive position, and the realities of your operating environment.

Make Progress

We stay close through implementation, helping your team turn decisions into measurable improvements and sustained business momentum while building the capabilities needed to maintain progress over time.

Make Progress

We stay close through implementation, helping your team turn decisions into measurable improvements and sustained business momentum while building the capabilities needed to maintain progress over time.

Make Progress

We stay close through implementation, helping your team turn decisions into measurable improvements and sustained business momentum while building the capabilities needed to maintain progress over time.

The Difference

Why Businesses Choose Sterling Today

Why Businesses Choose Sterling Today

Entering the Market Alone

New markets can become difficult to navigate when information, relationships and execution are fragmented.

Unfamiliar regulatory processes

Difficulty identifying credible local partners

Limited local market context

Multiple stakeholders managed independently

Greater complexity between strategy and execution

With GPS

GPS brings local knowledge, strategic relationships and practical coordination together around your objectives.

Local market and regulatory guidance

Access to relevant business and stakeholder networks

Context for more informed commercial decisions

Coordinated market-entry and project support

Ongoing support from opportunity through execution

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Businesses Advised

International relationships across key markets

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Businesses Advised

International relationships across key markets

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Years of Experience

International relationships across key markets

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Years of Experience

International relationships across key markets

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Client Satisfaction

International relationships across key markets

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Client Satisfaction

International relationships across key markets

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Industry Specialists

International relationships across key markets

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Industry Specialists

International relationships across key markets

FAQs

Your Commonly Asked Questions

Need Guidance? Book a consultation

What does GPS Enterprises do?

GPS helps international businesses and investors navigate opportunities in Tanzania through market-entry support, partnerships, project development, investment facilitation and practical execution support.

Who does GPS Enterprises work with?

Can GPS help a company enter the Tanzanian market?

Can GPS help identify local partners or joint ventures?

Which industries does GPS work across?

How do we begin working with GPS?